"I've been designing shirts free of logos and brand names for several years and releasing them under the name, Adam Sikorski, because that is my name. Whenever I was stumped on a new idea my roommate at the old warehouse would come up to me all stoned up and say, "How about a shirt that says Coloradical?" This happened reasonably often. I wrote it off as a bad weed-induced idea for a long time, and eventually said to myself, "Well, how about a shirt that says Coloradical?"
The launch of OWN, the Oprah Winfrey Network, is three weeks away. The Discovery Communications-backed channel launches January 1, 2011 (replacing Discovery Health) after 3 years of meticulous planning and development.
Phase 1 of the multimillion-dollar US marketing campaign has kicked into gear with a new minute-long spot unveiled in US theaters on Friday. Featuring an original song written for OWN by Black Eyed Peas frontman will.i.am, the creative was handled by OWN Marketing and Denver's Mrs. K, directed by Michael Gracey, and produced by Partizan.
Nice new-media spot from director So-Me for the Nokia N8 that allows the viewer to flip a virtual joystick back and forth to cruise the party in Normal view – or in the Nokia N8 HD view, which is infinitely more SuperFun. Watch it on YouTube to get the experience.