This began as an awesome idea for a Super Bowl spot back in 2006. It devolved into Diner 2.0 this summer when TBWA\Chiat\Day tried to rekindle a great thing. Now, well, Snoop Dogg is involved. Coke wins.
The Yes Men – "a group of activists who impersonate big-time criminals in order to publicly humiliate them" – have hijacked Chevron's latest PR and ad campaign. The takeover includes a fake website, fake PR releases and fake wheat-pasted posters from street artist César Maxit. It seems Chevron's agency, McGarryBowen, hired Maxit to do real posters for the campaign. He agreed, they sent him the artwork for the campaign and the files were manipulated to feature new, politically-tinged messaging against Chevron. Good luck getting any more commercial work, Maxit. You're officially blackballed.