University of Denver | Assistant Director, Digital Philanthropy & Giving Campaigns

Digital Marketing

Description

The University of Denver is building an advancement enterprise that mirrors the excellence of our great institution. Advancement efforts at DU have a tremendous impact through our relationships with DU's remarkable students, dedicated donors, inspiring alumni, engaged families, and wonderful friends. DU is committed to building and fostering a culture of deep engagement and philanthropy in support of our institution as we implement the DU IMPACT 2025 vision. As a part of that effort, we are continuing to grow a team of collaborative, curious, results-oriented, and mission-driven advancement professionals who value inclusivity and who possess a deep respect for one another and for our shared profession.

Position Summary

The University of Denver seeks nominations and applications for the position of Assistant Director, Digital Philanthropy and Giving Campaigns. This is a unique opportunity for a talented professional and leader to join a dynamic, growing and purposeful enterprise united around a compelling mission charted by Chancellor Rebecca Chopp and Vice Chancellor for Advancement Armin Afsahi.

The Assistant Director, Digital Philanthropy and Giving Campaigns will manage an exciting contemporary strategy and slate of campaigns to inspire philanthropic support of the University of Denver mission and vision. The Assistant Director reports to the Director of Lead Marketing and Community Activation within the Creative Engagement team, a unit within the Global Networks function of University of Denver Advancement. As an integral member of the cross-functional Creative Engagement team, they are motivated to create exceptional digital philanthropy experiences for our global network of alumni, friends, parents and families, and campus community members. The campaigns they manage will have donor count and financial goals and include University-wide priorities as well as academic unit imperatives.

The Assistant Director brings solid skills in digital campaign design, execution and measurement. They should be a creative, out-of-the-box and resourceful thinker and doer and they must be a team player with well-honed partnership-building and client management skills. They will focus on the growth, refinement and increased sophistication of digital philanthropy at the University of Denver. Tools in the growing digital philanthropy toolbox include DU's crowdfunding and mobile giving programs, but the online giving experience should also encompass social media and digital marketing strategies to create engagement and activation around giving campaigns of all sizes and scopes, reaching audiences on a global scale. The goal of these efforts is to connect key audiences to exciting, impactful DU causes, creating meaningful opportunities for sustainable engagement while fostering pride in the work being done at DU to positively shape our community.

Essential Functions

Digital Philanthropy Campaign Management:

Design, implement and measure digital philanthropy campaigns, using a range of channels such as crowdfunding, mobile giving, e-mail, social media, landing pages, and paid digital ads to convert target audiences into donors.
Where possible, implement opportunities for personalization of experience and work toward creating omni-channel experiences across all digital touchpoints.
Continuously seek out projects at DU where digital philanthropy can facilitate positive impact for the University and our donors, while optimizing return on investment.
Giving Campaigns:

Use a growing toolbox of digital philanthropy platforms and technologies to expand the potential and impact, both philanthropically and experientially, of DU's giving campaigns. These include but are not limited to our days of giving, crowdfunding projects, and other campaigns of all sizes and scopesall of which will have donor count and/or revenue goals.
Use crowdfunding and mobile platforms for greater influence and connectivity to these campaigns and greater continuity of engagement throughout the year.
Where possible, maximize the volunteer structure and stewardship opportunities to further engage constituents in these campaigns. Review and, as appropriate, update future growth projections. 
New Technologies:

Continuously evaluate emerging digital and mobile engagement tools that can be leveraged for giving campaigns. This requires curiosity and efforts to continually stay informed of industry trends.
Where and when needed, help manage requests for proposals (RFPs) for new digital technologies, as well as work with key partners to implement platforms and maintain positive working relationships with all vendors.
Ensure that digital and mobile platforms create a quality experience for internal partners and the end user and that these platforms are fully leveraged across the Creative Engagement strategy.
Partnership:

Work with partners to thoughtfully infuse digital giving opportunities into programs, initiatives and follow-up opportunities and explore where digital campaigns can deliver support at scale.
Be a trusted and engaged partner across Creative Engagement, Advancement and DU as a whole, working to thoughtfully and imaginatively incorporate digital philanthropy opportunities into events, experiences, social media, stewardship, campus community campaigns and other endeavors to engage and activate the DU community. 
University Citizenship:

Serve as an active and collaborative partner to all central and unit-based advancement functions and campus colleagues to foster strategic, effective, and collaborative fundraising practices. Contribute to team success and model One DU leadership.
Knowledge, Skills, and Abilities

Excellent interpersonal skills, including verbal, written and organizational skills.
Demonstrated skills and experience with digital marketing, content marketing, social media community management and/or digital philanthropy.
Excellent presentation skills.
Solid web development skills.
Ability to work independently and as part of a team.
Exceptionally high level of client service/management skills.
Experience using data to inform campaign planning, implementation and evaluation.
Adept at using judgment and discretion in situations that that require sensitivity and tact.
Required Qualifications

Bachelor's degree or equivalent combination of education and work experience.
3 years of digital marketing and/or digital philanthropy experience, or similar experience.
Demonstrated success in fundraising for an institution of higher education, or similar complex setting, or similar experience in a setting, such as an agency, where digital marketing is used to create engagement and inspire activation of target audiences.
Demonstrated success in goal setting and developing metrics, strategies and tactics to achieve business goals.
Preferred Qualifications 

Digital marketing, social media and/or digital philanthropy experience.
Experience working in a creative agency or similar setting focused on marketing and communications campaigns and projects driving business goals.
Demonstrated ability to manage volunteers and work in team environments.
Work Schedule

Monday - Friday, 8:00 a.m. - 4:30 p.m.
Some evenings and weekends as required 
Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) on July 2, 2019

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Range:
Salary will be determined by the qualifications of the selected candidate balanced with departmental budget availability, internal salary equity considerations, and available market information.

Please include the following documents with your application:
1. Resume
2. Cover Letter

The University of Denver is committed to enhancing the diversity of its faculty and staff. We are an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, religion, sex, sexual orientation, gender identity, disability, military/ veteran status or any other status protected by law.

All offers of employment are based upon satisfactory completion of a criminal history background check.