GFM|CenterTable | SEARCH ENGINE MARKETING (SEM) EXPERT
Digital Marketing
This job post has expired
Description
AGENCY OVERVIEW
GFM|CenterTable is a socially conscious independent and integrated marketing and communications agency driven to work with like-minded companies making an impact. Headquartered in Denver, the agency has more than 50 team members throughout the U.S., with a global reach across 60 countries through membership in PROI, the industry’s largest partnership of independent agencies.
For more than two decades, GFM|CenterTable has steadfastly celebrated our work/life blend and our autonomous and entrepreneurial culture. We have been recognized 10 consecutive times by Outside magazine as one of the Best Places to Work in America and the agency is the longest-tenured company nationwide to be listed in the top 10. We encourage our team members to work when, where and how it works best for their lifestyle (ski lifts and hiking trails included). That includes “Trusted Time Off” unlimited vacation days, “Zero-Entry Mondays” and “Fast Exit Fridays” that help team members ease into and out of the workweek, quarterly mental health days, dedicated team and individual coaching resources working with the Enneagram and a focus on building whole-brain teams using Emergenetics — among other perks.
Giving back to our communities is deeply embedded in our DNA. Whether through our Get Grounded volunteer program, which encourages team members to donate time and energy to causes that are important to them, or through our private 501(c)3 Get Grounded Foundation, which to date has provided nearly $400,000 in micro grants in the areas of child abuse and neglect prevention, youth behavioral health and childhood hunger relief. Our agency leadership and team members are committed to leaving our community better than we found it.
We are an active member of B:CIVIC and a Certified B Corporation®, which means we’re recognized for meeting the highest global standards for corporate transparency, accountability and social and environmental performance. We have also been honored with The Civic 50 award four times, recognizing 50 Colorado-based companies that set the standard for superior corporate citizenship in our state. We believe that together we can make business a force for good and share it with the world.
In addition to our culture-driven non-traditional benefits, the agency offers a suite of traditional benefits along with an annual bonus plan and a referral program.
At GFM|CenterTable, we embrace and celebrate our differences. They are what inspire, unite and motivate us to make this world a better place. We are dedicated to fostering a sense of belonging and are proud to be an equal opportunity employer that does not discriminate against any person on account of race, ethnicity, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. We strongly encourage people of color, LGBTQIA+, veterans and individuals with disabilities to apply.
OUR IDEAL TEAM MEMBER
We believe that great work starts by taking care of our people. We don’t believe in micromanaging and prefer to hire capable, kind and humble individuals who demonstrate our four core values of uncompromising ethics, passionate collaboration, mutual respect and unwavering accountability. The ideal team member exemplifies what we call “talent-tude” – mad skills complemented by a great outlook on both work and life. We hire carefully because we want our team members to be with us for a long time while they continue to learn and grow. Historically, our annual attrition rate hovers around 6% as compared to an average of 30% in our industry, which is a testament to the longevity of our team.
GFM|CenterTable is looking for a search engine marketing (SEM) expert to join our team. This is a flexible position that will be filled by someone with five (5) or more years of search engine optimization (SEO) and/or pay-per-click (PPC) experience and who has a proven track record of thinking strategically and conducting successful SEM campaigns.
Although a Colorado-based team member is preferred, this position can be remote and can be successfully filled by a consultant or a part-time employee if a full-time position is not desirable. This individual will be primarily responsible for planning and implementing SEM campaigns, tracking and reporting results and providing strategic feedback and recommendations to agency clients. Relevant experience should include developing successful SEM strategies and executing across multiple channels. This team member will also conduct keyword and search volume research, run competitor analysis, implement operational tracking and create measurement models, as needed.
SEM experts with the following attributes will likely succeed in this position:
-Self-motivated with a passion for delivering excellence
-Dedicated PPC campaign management experience across a variety of account types and
sizes
-A keen understanding of marketing and strategic thinking on digital platforms from a big
picture vantage, but also interested in rolling up their sleeves to implement a variety of
tactics and optimization activities
-Can identify and understand how to tell a compelling story across digital channels in a
language/terms that speak to a client’s target audiences
-Ability to participate in various digital marketing projects ranging from complex campaign
audits and strategic planning to implementing advertising buys and measuring success to
inform ongoing strategy
-Experience developing digital marketing campaign reports and effectively reporting
campaign performance results to senior management and/or clients in a meaningful way
-Conversion tracking setup expertise is preferred, but not required
-Demonstrate social media acumen and sound judgment in both their personal and
professional digital lives
-Are active members of professional associations and/or community organizations
