Colorado Association of School Executives (CASE) | Communications Specialist
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Description
The Colorado Association of School Executives (CASE) is a professional membership association working with K-12 public school leaders across the state of Colorado. CASE is seeking a full-time Communications Specialist who will play a key role in supporting CASE’s member services. This full-time, hourly position reports to the Director of Communications and Strategic Partnerships.
JOB DESCRIPTION:
The Communications Specialist is responsible for composing and editing communications; strategically planning and designing marketing collateral; leveraging CASE's social media and new media platforms and updating website content. Additionally, the Communications Specialist plays a role in updating our membership database and responding to member inquiries about their benefits and/or dues.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
COMMUNICATION AND DESIGN
Create, update and maintain content on the CASE website
Ensure that all content is up-to-date and accurate
Annually update website with department and committee information, legislative information; more regularly update website with event, award and CASE information.
Troubleshoot any website glitches from the back-end administrative dashboard.
Ensure the website stays user-friendly and modern.
Assist in drafting, formatting, proofing and sending all regular CASE email communications, and any special communications as needed.
Write press releases for any relevant CASE news, including yearly award winners and legislative updates
Create and design printed and digital marketing items, including promotional flyers, website images, social media graphics, event programs and other items as needed
Maintain a consistent CASE social media (Twitter, Facebook, LinkedIn) and improve audience engagement; track and report back social media analytics and performance
Help field member inquiries about membership benefits, CASE dues and invoice questions.
Assist with updating the database with member information and CASE department groups and committee information.
CASE EVENTS:
Design and create the event websites for all CASE professional learning events, including the two annual conferences and smaller events throughout the year.
Design, prepare and order all print materials for CASE professional learning events, including all signage, programs, and marketing assets, such as stickers and merchandise.
In partnership with the Communications & Marketing Manager, assist with the creation of onsite conference collateral.
Manage the communications and marketing materials for the CASE Awards programs (year-round) and specifically the CASE Awards Ceremony
Handle all pre-and-post event communications, including wrap-up infographics
TECHNICAL SKILLS, KNOWLEDGE, AND ABILITIES:
Working knowledge of or experience with graphic design software, including using the following programs: InDesign, Photoshop, Illustrator, PowerPoint, Piktochart, Canva, and video editing software
Working knowledge of HTML for website maintenance and assisting staff with database communications
Strong writing and editing skills including creating copy for the website, promotional flyers and external facing communications, as well as proofreading and editing
Solid command of social media platforms (Facebook, Twitter, LinkedIn) and scheduling tools (Hootsuite)
A demonstrated ability to work with diverse clients, external stakeholders and team members in a professional, diplomatic and confidential manner
Excellent organizational and project management skills; with superior attention to detail and demonstrated critical thinking and decision-making skills
Advanced technology skills:
Proficiency in Microsoft Office required
Proficiency with Adobe Connect
REQUIRED EDUCATION AND WORK EXPERIENCE:
Must possess a minimum of a bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or similar field
Valid Colorado driver’s license
PREFERRED WORK EXPERIENCE:
Experience creating multimedia content
Experience working in the K-12 educational field
SALARY/BENEFITS INFORMATION:
Full time, FLSA nonexempt position
Salary Range $20.00 - $23.00 per hour ($41,600 - $47,840 annually)
Placement is based upon education and relevant work experience to duties and responsibilities
Most weeks Monday through Wednesday work from home, Thursdays and Fridays in the office. Full work weeks required in the office leading up to large events.
Comprehensive health benefits and PERA employer
REQUIRED APPLICATION MATERIALS:
Cover Letter
Resume
Three (3) Professional References
CASE shall not discriminate in its employment or hiring practices on the basis of race, color, sex, age, religion, creed, national origin, ancestry, genetic information, marital status, sexual orientation, gender identity, disability, or other basis prohibited by applicable law.
