BMC Investments/BLDG Management | Marketing Associate
Marketing
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Description
About BLDG Management
BMC Investments/BLDG Management is a vertically integrated investment, development and property management platform. BMC has leveraged its principals’ development and investment expertise and currently owns and manages a 6,700 unit multifamily portfolio along with over $250 million of development projects under construction or in the planning stages. Headquartered in Cherry Creek, BMC has grown to over to 200 employees and strives for industry best practices through disciplined acquisition standards and a fully integrated investment, development and asset management platform, together with its property management affiliate, BLDG Management. BMC has a fast-paced, entrepreneurial culture that focuses heavily on its people.
Position Description
BLDG is currently seeking a Marketing Associate. The Marketing Associate supports the Marketing Manager in executing strategic/tactical marketing plans and overseeing the daily administrative marketing tasks for our portfolio of properties. This position will also assist with the marketing responsibilities/initiatives for BLDG Management and BMC Investments. This individual will report directly to the Marketing Manager.
Essential Responsibilities
• Develop and execute marketing initiatives for BLDG’s portfolio of multifamily properties
• Design and/or manage the development of graphic requests, creative, collateral and promotional pieces
• Advance and manage digital communications including website content, social media channels and e-newsletters
• Create monthly and quarterly reports on the portfolio’s marketing engagement, performance of websites, lead management tools, reputation management and other marketing programs
• Evaluate performance of marketing campaigns and resources. Lead marketing and digital data analytics to make strategic and data-driven decisions
• Serve as the marketing team liaison to each of the onsite property teams, including training onsite employees on marketing initiatives and conducting monthly check-ins
• Work with marketing manager to identify areas of opportunity in leasing life-cycle and make data driven recommendations to improve outcomes
• Launch and maintain accurate Internet Listing Services for all properties
• Keeps up to date with current design methodologies and industry marketing trends
• Ensures projects are completed on time and within budget expectations
Qualifications:
• 2+ Years of relevant marketing experience
• Bachelor’s degree in Marketing, Advertising, Communications or a related field preferred
• Knowledge of multifamily operations and industry-related marketing concepts and terms preferred
• Proven project management skills and ability to thrive in a fast-paced environment and manage multiple marketing initiatives/priorities simultaneously
• Strong writing and communication skills
• Experience implementing social media strategies and campaigns
• Must have strong interpersonal skills, possessing the ability to interact with all levels of personnel
• Ability to analyze marketing data and make recommendations
• Experience with design of marketing materials
• Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
• Proficiency with Adobe Creative Suite (InDesign, Photoshop and Illustrator) and graphic design skills strongly desired
• Experience with Entrata preferred
Abilities and Personal Characteristics
• Curious, engaged and passionate: Stays up to date on marketing trends in property management and similar industries
• Adaptable: Demonstrates a willingness to be flexible, versatile and/or tolerant in a changing work environment while maintaining effectiveness and efficiency
• Communicative: Strong verbal communication and demonstrated writing skills with the ability to write in a clear, thorough and timely manner
• Creative: Open to new approaches and comfortable in a start-up/ entrepreneurial culture
• Collaborative: Ability to work cooperatively with colleagues in a small-team environment, to anticipate and solve problems, and to work efficiently and meet deadlines
• Self-motivated: Ability to work independently, highly organized with tremendous attention to detail and an ability to multi-task
