Accucode | Social Media Marketing Manager
Brand Strategy
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Description
Accucode is seeking a Social Media Marketing Manager to help us grow our Jellyfish software brand. You will own all social media channels and have expert knowledge of social media marketing tactics with significant experience in popular culture and brand marketing. The ideal candidate will have experience using social media to increase brand awareness and greatly influence product growth.
The Social Media Manager will be in charge of the strategy, content planning and creation, curation, story ideation, and direct communication for all social media channels. Success in this role requires a passion for social media, strong brand understanding, excellent customer instincts, project management skills, an aptitude for metrics, and the ability to find and create compelling, innovative, and edgy content.
Responsibilities
Strategy
Define and drive the social strategy to grow audiences and user engagement for Jellyfish.
Continuously innovate within the social space. Modifying your social strategy and the platforms utilized as it relates to messaging, engagement, and content performance.
Identify and leverage social bloggers and influencers (some paid) to drive awareness.
Craft complex and robust social media strategies and the resulting content plans and calendars.
Execute paid search and social campaigns.
Manage relationships with social media providers and tool vendors. Be aware of new opportunities and emerging tech in this area.
Serve as our internal social media expert providing social strategy, insights, and best practices to groups across the organization including Marketing and Sales.
Content Creation
Create a constant stream of engaging, witty, edgy, shareable social content that encourages virality and brand awareness. We want people to notice our social media.
Be our brand storyteller with a passion for listening to the community and developing innovative and compelling graphics, photography, copy, and video that engage the social space.
Manage the day-to-day messaging, monitoring, and moderation of social media channels.
Analytics
Consistently track the metrics and performance of social media campaigns, content, and the overall health of our social channels. Make adjustments as needed. You will provide regular reporting to management, but you will also be empowered to make decisions.
Offer quarterly reports to management on emerging social media trends and discuss any necessary changes to the social marketing plans.
Qualifications
Deep understanding of social media analytics and our goals for product growth. Able to translate data insights into optimized, strategic, and compelling content.
Have experience in graphic design.
Ability to create micro-content such as social graphics, memes, animated GIFs, and short videos of yourself and others.
Ability to coordinate and produce structured photo and video shoots for social content (with our marketing department resources.)
Experience working with platforms such as Instagram, LinkedIn, Facebook, Twitter, YouTube, blogs, forums, and other emerging channels; with a tailored approach for each.
Work independently and proactively within an entrepreneurial environment and support multiple social channels at once.
Compensation: DOE
