CenterTable | Search Engine Marketing Expert
Digital Marketing
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Description
CenterTable is looking for a search engine marketing (SEM) expert to join our team. This is a flexible position that will be filled by someone with more than five years of relevant search engine optimization (SEO) and/or pay-per-click (PPC) experience and who has a proven track record of thinking strategically and conducting successful SEM campaigns.
This position can be filled by a consultant or a part-time employee and will be primarily responsible for planning and implementing SEM campaigns, tracking and reporting results and providing strategic feedback and recommendations to CenterTable clients. Relevant experience should include developing successful SEM strategies and executing across multiple channels. This team member will also conduct keyword and search volume research, implement operational tracking and create measurement models, as needed.
We don’t believe in micromanaging and prefer to bring on a smart, kind and humble individual with incredible organizational and project management skills who gets excited about big ideas and complex challenges. Most importantly, we are looking to add a consultant who demonstrates uncompromising ethics, passionate collaboration, mutual respect and unwavering accountability and exemplifies what we call “talent-tude” – mad skills complemented by a great outlook on both work and life. We hire carefully because we want our team members to be with us for a long time. Historically, our attrition rate has hovered around 3% as compared to an average of 25% in our industry.
SEM experts with the following attributes will likely succeed in this position:
Self-motivated with a passion for delivering excellence
A keen understanding of marketing and strategic thinking on digital platforms from a big picture vantage, but also interested in rolling up their sleeves and implementing
Can identify and understand how to tell a compelling story across digital channels
Experience participating in various digital marketing projects ranging from complex
advertising buys to conversion tracking, reporting and measurement
Experience developing social media and digital marketing conversion tracking and campaign reports and effectively reporting those results to senior management and/or clients
Demonstrate social media acumen and sound judgment in both their personal and professional lives
Are active members of professional associations and/or community organizations
