Content Marketing 101 Workshop

If you’re like many marketers – you know you need a content marketing strategy. But the more you hear how essential content marketing is to your business, the more you realize you have no idea of what content marketing is. Or why it’s important. Or how to even start content marketing-ing in the first place.

It’s ok. You’re not alone!

Register for the Workshop at https://www.eventbrite.com/e/content-marketing-workshop-beginner-intermediate-level-tickets-72112021999

This half-day workshop is for anyone who is interested in content marketing basics. Participants should walk away with a better understanding of how to:

Develop an editorial calendar
Write SEO friendly content
Identify target personas
Reach users
Promote content
Analyze results
Set achievable goals
Use industry resources
Workshop participants will walk away with:

An optimized editorial calendar, based on a strategy
At least 1 target persona developed
1 fully optimized & enhanced blog post*
1 social media ad & audience in your Facebook Manager Account*
Goals set for your content marketing over the next year
List of relevant tools & resources
*Attendees must bring Facebook Manager account access and a draft blog post for these items.

AGENDA

Great content is the way your brand communicates with prospective customers online. Learn how a well-designed content strategy can help improve brand visibility, drive rankings, increase conversions, and turn a first-time site visitor into a loyal customer. Attendees will get an introduction to Content Marketing, along with actionable takeaways in this hands-on workshop.

Content Marketing Overview

What is Content Marketing
How does Content impact your Digital Marketing?
Getting Your Program Setup

Identifying user personas
Developing content ideas
Creating editorial calendars
Optimizing Content / SEO

Keyword research & identification
Content optimization best practices
Content enhancement best practices
Content Promotion / Amplification

Content amplification strategies
Content promotion vs. social media advertising
Measurement

Establishing goals & KPIs for content
Establishing a baseline
OTHER KEY DETAILS

Easy to get to space – an easy walk from the light rail, easy access from I-25 and plenty of surface lot & street parking
Snacks provided throughout the afternoon
All materials (handouts, presentations) will be sent to each participant afterward
Workshop sized capped to ensure everyone gets personalized attention
Wifi is provided in the conference room
We’ll wrap by 4 with optional networking afterwards, so you should be able to beat the traffic home
We don’t do boring, so come for a high-energy working session!
FAQs

What are my transportation/parking options for getting to and from the event?

The Colorado light rail station is .5 miles away (about a 10-minute walk). There is also plenty of street and surface lot parking around the building.

What should I bring to the event?

If you have them, bring a draft blog post you or someone at your company has written, as well as logins to Facebook Ads Manager & Google Analytics. If you don’t have some or all of these, don’t worry about it! Other great items to bring: a jacket in case it’s cold in the conference room, a water bottle, notebook or computer for taking notes (please note there are limited electrical outlets in this room, so charge your computer the night before if possible).

How can I contact the organizer with any questions?

Email is the best – [email protected]

Is it ok if the name on my ticket or registration doesn’t match the person who attends?

Sure, we just need their email address before they leave the workshop so we can send any digital materials over afterwards!