The most creative people in the world have always been theoretical physicists, it has been part of our job to develop wildly imaginative theses, then use experiments to prove them. In short, there has always been a science behind the magic. But its becoming increasingly clear that the creative world, a space once dominated by hunches, opinions and sheer will with a bit luck now and then, is becoming driven more and more by data, facts and real-time/on-going testing (Science!). So where does that put us as creatives today? How will it drive the work we do today. How will it effect what we will do tomorrow. And where will our inspiration come from…if it’s all there in black and white already, what is there for us to invent or to create engagement already? Join us for what is sure to be a lively discussion with Creative Legend, Alex Bogusky, at this special “feel’d trip” edition of caffeinated mornings, at the spacious offices of Crispin, Porter + Bogusky in Gunbarrel.