EDUCAUSE | Web Analytics Specialist/Contract
Digital Marketing
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Description
EDUCAUSE is looking for a Web Analytics Specialist to analyze web data and build custom reports for functional business groups within the association.
The Web Analytics Specialist will work with various stakeholder groups in a "client facing" role within the organization to help assess online data collection needs, provide recommendations for improving online data measurement through modifications to website tagging, and build custom dashboard reports in Google Analytics, while documenting the process for future modifications This role assists in helping various business groups analyze their web analytics data to provide insights on possible areas of improvement.
This is a six month contract with a set pay rate of $25/hour. Estimated time required is 25 hours per week; flexible scheduling during core business hours. Position would preferably work locally in our Louisville, CO office, but telecommuting may be an option.
QUALIFICATIONS
For this role, you must be proficient in Google Analytics/Tag Manager, and have a thorough understanding of web analytics capabilities and trends. Additionally, you would need to have an understanding of basic performance metrics (impressions, opens and clicks) derived from our email marketing platform. Strong organizational and communication skills are a must to be successful in this position.
JOB RESPONSIBILITIES
Evaluate and ensure accurate set up of GA and GTM code across family of sites
Determine business/reporting needs from various groups within the association (approximately 5 groups)
Build custom reporting dashboards for each group
Incorporate data from email marketing platform where possible
REQUIREMENTS
2 - 3 years of demonstrated experience with Google Analytics and Google Tag Manager
Thorough understanding of analytics trends and best practices associated with digital marketing
Experience in generating custom dashboards and reports within Google Analytics based on business needs
Strong collaborative skills with both internal stakeholders and working groups
Experience or ability presenting to small groups and leading meetings is desirable.
College degree preferred
