AOR, Inc. | Account Executive with a Specialty in High Tech B2B Marketing
Account Service
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Description
Job Description
The Account Executive (AE) is responsible for project management across all facets of the AOR project process. The position requires strong organizational and problem-solving skills combined with the ability to manage multiple projects and deliverables at the same time, while exemplifying a professional and can-do attitude within a complex and dynamic agency culture.
Roles and Responsibilities
-The Account Executive is the day-to-day point person for all projects and activities on the account.
-Develop and execute B2B marketing plans that may include SEO, SEM, social, email marketing, website development, etc.
-Understanding of the client’s business and ability to act as an extension to their marketing department
-The Account Executive is a brand expert on their assigned account(s)
-It is the Account Executive‘s responsibility to ensure effective/efficient account operations within the agency environment
-Day-to-day management of all aspects of the account including strategy, creative and production is paramount to excel in this position
-The Account Executive is expected to carry out the daily account activities, but also think and act strategically on behalf of the client
-The Account Executive can work independently on assigned projects, keeping supervisor informed as needed, exhibiting good judgment and decision-making skills
-Responsible for driving projects forward
-Develop strategic and complete estimates and creative briefs for new projects
-Solicit and understand client feedback on all jobs and create feedback documents to provide to traffic accordingly
-He/she must be a mentor/teacher to the Account Coordinator(s)
-Responsible for growing client relationships
Job Requirements
-Self-starter
-Eagerness to learn
-Passionate about technology with an ability to learn new products and solutions quickly
-Ability to explain technical concepts in a way everyday people can understand
-Working knowledge of marketing automation platforms (Hubspot, Marketo, Pardot, Salesforce)
-Solid understanding of B2B demand generation programs and lead lifecycles
-At least 2 years account management experience
-At least 1 year of B2B marketing; experience working in enterprise technology
-Agency experience (Bonus!)
-Management experience (Bonus!)
-Familiar with PM software system (Bonus!)
-Workamajig experience (Double Bonus!)