The Pro's Closet Inc. | Performance Marketing Manager
Marketing
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Description
COMPANY OVERVIEW
The Pro’s Closet Inc. (TPC) is the world’s largest retailer of previously-owned bikes and cycling gear. We purchase bikes and components from manufacturers, retailers, and individuals and work alongside bike shops to help customers trade in their old bikes for a new one. What sets us apart from our competition is the care we put into our bikes before sale. Our team of professional mechanics clean, inspect, and tune dozens of bikes every day, ensuring our customers have the best experience when buying a bike from us.
Founded in 2007 by Nick Martin, a former professional mountain biker, The Pro’s Closet Inc. is now a 50 + person company headquartered in the cycling hub of Boulder, CO. Our office is a casual, yet fast-paced environment where t-shirts are the norm and dogs roam free. We love bikes, and offer weekly staff lunch rides, additional vacation days for participating in our wellness program, and liberal employee discounts. With generous benefits, casual work environment, and opportunities for growth, this is a great time to join our team.
POSITION SUMMARY
The Pro’s Closet Inc. is seeking a Performance Marketing Manager to take our paid channels to the next level. The ideal candidate is a strategic and deeply analytical marketer who will be responsible for creating and shaping paid campaigns to drive direct response and brand consideration for The Pro’s Closet Inc. A love for bikes is optional, but a love for analytics, KPIs, and A/B testing is required.
PRIMARY RESPONSIBILITIES
Manage all performance channels, including the strategy, budget and creative with a focus on driving conversions on our site.
Develop daily, weekly, and monthly channel-level KPI targets and report on performance of each channel.
Work alongside our Design team to develop and test new creative concepts designed to increase the engagement and efficiency of our marketing.
Create strategies designed to to acquire, engage and nurture users throughout the funnel.
Partner with our Design and Technology teams to improve our landing page experiences, making it easier for consumers to find the products and information they are looking for.
Participate in the continuous improvement of the marketing department.
QUALIFICATIONS
3+ years of experience directly managing individual performance channels in an agency or ecommerce role.
Equipped with experience managing a budget of >$500k in annual online marketing.
An expert in paid digital media (search, social, retargeting, prospecting, pre-roll).
Able to use multi-touch attribution frameworks and tools such as Google Analytics to uncover value across all marketing channels.
Driven by a channel-agnostic mindset, especially when it comes to customer acquisition.
Inquisitive, curious, calculated and never afraid of failure.
Smart but humble.
Excellent written and verbal communication skills.
Strong organizational skills with a high attention to detail.
Positive attitude and willingness to work in a friendly team environment.
COMPENSATION / BENEFITS
The Pro’s Closet Inc. offers a generous compensation package that includes 2 weeks paid vacation, 6 paid holidays and your birthday paid off as well as health and life insurance. Employees can also earn an additional 4 paid days off for achieving milestones in the company's wellness program, and all employees participate in ownership of the company through stock option grants. Pay commensurate with experience.
The Pro’s Closet Inc. is an Equal Employment Opportunity (EEO) employer and welcome all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
