Ratio Beerworks | Marketing Manager – Ratio Beerworks ( Denver, CO)

Brand Strategy

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Type Of Work:
Date Posted:
March 23, 2019


Ratio Beerworks is an emerging brewery in the heart of Denver’s River North Art District and we are seeking a Marketing Manager to help grow our brand as we begin canning and entering new markets. Ratio is rooted in counter-culture, DIY, music, and the arts, and we make this connection to communities through our beer. Join us to shape that message!

Ratio is currently planning a significant expansion with the addition of a new production facility, which will allow us to make the leap in packaged beer and expand into new markets throughout Colorado. Are you driven, committed, passionate, energetic, positive, growth-oriented, creative, and love leading teams and projects? We'd love to meet you!

Application letters should include why you are a good fit for this position at Ratio and why Ratio is a good fit for you. Please also include your favorite band, album, or show! Resumes without a thoughtful cover letter will not be considered.

Ratio Beerworks opened in 2015 with deep roots in music, art, and culture. Founders Jason zumBrunnen and Scott Kaplan met through the punk scene during their time at CU-Boulder almost 20 years before zumBrunnen added an international diploma in brewing to his chemical engineering degree. Ratio has always seen high-quality beer as a minimum basic requirement in addition to fostering a unique and creative brand. Additionally, the perfect candidate will embody many of Ratio’s Core Values such as positivity, excellence, teamwork, and having a growth mindset.

The Marketing Manager will work with our Marketing Team while also supporting our Sales Team. This position will achieve all marketing goals, help manage the Events Team, and formulate and focus on strategic initiatives. Key responsibilities would include but are not limited to:
Develop and implement an overarching marketing strategy based upon a strong understanding of the market, target demographics, our brands, and our business strategy to facilitate growth
Develop marketing initiatives that enhance the brand and drive consumer engagement
Bring creative insights, ideas, and strategies forward while working day-to-day to effectively manage plans, processes, and people for successful and timely execution
Strategic Partnerships, Community Outreach, and Events
As an involved member of the community, we partner with various organizations and nonprofits that are like-minded and help express our Core Values including local music promoters, MCA, Denver Film Society, Youth on Record, and many many more
Partner with nonprofits and community organizations through beer donations and the coordination of our beer donation program
Support strategic partner initiatives and help cultivate further partnerships
Oversee and manage the Events Team to produce internal, external, partner/account events, and proprietary events
Sales Team Interface
Act as a partner to our Sales Team to understand and achieve growth goals
Help develop strategy and direction for our packaged goods launch
Provide strategic insight and support to drive marketing campaigns for both on-premise and off premise sales
Oversee the direction of marketing assets to support our Sales Team in the field including signage, event display, and POS promotional materials
Messaging and Digital Strategy
Oversee paid advertising campaigns and opportunities and assist in digital marketing strategy
Work with the marketing team to support content to grow and nurture the Ratio brand within our online community
Oversee the development and execution of marketing communications including branding, campaigns, public relations, advertising, trade shows, events and online presence
Develop and execute social media strategy and content calendar that supports customer initiatives while increasing brand equity and online awareness
Marketing Team Leader
Recruit and manage a dynamic team that is responsible for all marketing functions including digital and social media, print media, graphic design, sales team support, event logistics, sponsorships, and community outreach
Maintain a positive team environment, motivate, and develop each team member individually and the group as a whole

A strategic thinker who can quickly assess a situation, opportunity or challenge, create a plan and help execute by digging in with the rest of the team to do the work:
BS/MS degree in marketing or related field
Minimum 5 years of development and hands-on implementation of high-level marketing strategies
Beverage/Alcohol industry experience or within a similar CPG environment.
Exhibit flexibility, creativity and resourcefulness with sound business acumen to create a positive, collaborative culture within the team, the brewery and our markets
Ability to manage multiple projects with multiple priorities at one time, to deliver results on time and within budget
Strong analytical skills and data-driven thinking
Brand Strategy and Portfolio Management
Public/media/social media relations experience optional
Agency Management Experience preferred

Ratio offers competitive compensation and benefits including:
Health and Dental Insurance
12 Days of PTO for Year 1, 15 Days of PTO for Year 2
10 Company Holidays
Flexible Hours and Beer Allotment

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