Pinnacol Assurace | Marketing Specialist

Digital Marketing

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Type Of Work:
Date Posted:
December 4, 2018


Pinnacol Assurance does just one thing, and does it better than anyone: provide caring workers’ compensation protection to Colorado employers and employees. And while we may be a little biased, we believe that our work shapes communities and changes lives.

We have big hearts and love big ideas. We celebrate continuous improvement, innovation, compassion, teamwork, integrity and excellence. Speaking of celebrating, we love having fun at work. We host holiday parties, on-site painting classes, and employees love our yoga classes and book club, too.

What you’ll do:

The Marketing Specialist will the day-to-day activities of the marketing department related to bringing new campaigns to market in order to drive awareness, engagement and new customers to Pinnacol. The candidate must be able to multi-task, manage many details, be responsive, a strong communicator and proven team player. The Marketing Specialist will also support the Chief Marketing Officer (CMO) with some administrative tasks on as needed basis.

This role will report into the Brand and Marketing Director.

Our Marketing Tech Stack:

Google Analytics, WordPress, Drupal, Salesforce, Asana and Slack

What you can expect:

Assist with overall marketing strategy development and implementation through cross-functional team collaboration, including planning, performance tracking, and post-promotion debriefs to inform planning for future promotional efforts.

Working with department directors, manage creative execution of integrated marketing campaigns once creative strategy is approved. Develop timelines, work with internal partners and vendors to ensure timely, accurate and efficient execution through delivery of creative to media channels.

Keep abreast of industry trends and competitive positioning, products, and marketing activities to regularly inform team of noteworthy items and opportunities

Assist in the overall agency briefing and management process from which new marketing (e.g. advertising, collateral, PR, social) campaigns and materials are developed

Work with Brand Director to ensure brand standards are upheld on materials touching key audiences

Maintains library of creative assets and imagery

Ability to translate brand to UX and CX

Stays up-to-date on latest trends in technology, development, websites, and competitor activity

Identifies opportunities to refine or define new processes needed to facilitate flawless execution of marketing tactics

Occasionally support Chief Marketing Officer on an administrative level including, but not limited to: scheduling meetings, booking travel, completing expense reports, etc.

Other duties as assigned

What you’ll bring to the table:

Bachelor’s degree preferred in Marketing, Business or similar field. Relevant work experience (similar kind of work at a similar level of work as described in the essential duties) may be substituted for the bachelor's degree. Completion of a degree is encouraged and supported.

2 or more years of experience working in an advertising or digital agency

Experience with: Google Analytics, WordPress, Drupal, and Salesforce

Familiarity with HTML and CSS code

Understanding of advertising and digital marketing competencies including brand frameworks, market research, social practices, SEO and SEM

Experience writing creative briefs and managing project budgets

Strong attention to detail

Builds trust and collaboration among people, teams and departments

Able to communicate in both written and verbal form with credibility, adapting message to suit level of audience. Communicates with poise, polish and professionalism.

Ability to identify problems and create new, innovative solutions

Ability to effectively multi-task and manage competing priorities

Integrates strategy, structure, process and people

The ability to learn quickly and adapt to changing conditions

We can’t do our work without people like you.

Our employees are extraordinary and committed to making a difference. Here's some of
the ways we show our appreciation.

Our benefits go beyond the basics. You’ll get to choose from diverse benefit offerings for medical, dental and vision.

We care about each other. We enjoy a positive, collaborative work environment. We are hard workers and high performers.

Take a day (or 20!) off. Enjoy 20 paid days off your first full year plus eight paid holidays annually.

Take care of yourself. Sign up for unique wellness programs, including on-site, company-paid fitness facilities and classes

Get your learning on. We promote a learning culture to help you master your current job and cultivate the skills of the future through a variety of on-site, online, and off-site professional development opportunities.

Give back and get paid. Through our employee volunteer program, Pinnacol in Action, employees receive paid time off to volunteer with Colorado nonprofits.

Share in our success. You’ll have the opportunity to earn a quarterly incentive, up to 20 percent of your annual base salary, when your team exceeds their goals and objectives.

When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you’d like to be paid, what similar jobs pay in the Denver area and make sure there’s equal pay for equal work among those you’ll be working with.

Want to love your work? Apply today!

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