Two Parts | Creative Strategist
Advertising
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Description
Who We Are:
The Two Parts mission is to create community through discovery, consumption, and discussion of local experiences, craft products, and to cheer those behind it all. An emerging leader in craft promotions, immersive experiences and events, and creative agency work, Two Parts aims to expand our reach and services in the upcoming years. Our events and projects include the Denver Beer Festivus, Collaboration Fest, The Passport Program, The Underground Music Showcase, Truck Stop, and many more for our growing client roster.
The Two Parts creative team works tirelessly to promote our events, promotions, and share our passion for local experiences and craft products. Two Parts has become the go-to source for those seeking authentic experiences in Denver and beyond in the food, beverage, maker, and music spaces. We seek to expand our reach in the press, grow our following, drive more web and social traffic, and cement our status as the best place to find craft events, programs, and products.
Join the Two Parts team and help us craft top-notch stories and campaigns for our events and clients. The Creative Strategist will work closely with the Creative, Production, and Sales departments to achieve company-wide goals and remain a top experiential agency in Denver. This position will require strong creative instinct, copywriting and communication abilities, and a passion for small business, local goods, and craft products.
Our Website: www.twopartsagency.com/
Hours: Full-Time Position. Most weeks are 40-50 hours, with the potential for longer hours during certain deadlines. As part of the team, this position will require working some nights and weekends (events generally are on weekends!).
The Role's Responsibilities:
Creative Strategy Across Client and Owned Projects
Work with Creative and Accounts departments to plan and strategize a creative approach for each project we land.
Craft copy and stories to be featured in campaigns, the Two Parts website, various event websites, media advisory emails, social media campaigns, paid media campaigns, etc.
Collaboratively create asset toolkits with our designers and build concept blueprints to present to clients.
Assist with creative concepts for new experiences, campaigns, products, and strategic marketing plans.
Evaluate emerging creative messaging strategies to ensure Two Parts remains at the forefront of the experiential agency space.
Copywriting Across Client and Owned Projects:
Develop diverse concepts and messaging across channels and clients (brand stories, headlines, taglines, pitches, scripts, social content, emails, etc) -- always on brand and engaging.
Possess an understanding of brand and how to create a unique, ownable brand voice, tone, and personality, and switch between them on a dime.
Ability to help develop pitch decks for new business and sales recaps and inject the Two Parts voice to make current and prospective clients excited.
A Typical Day: Could be anything from helping craft an upcoming email campaign for an event series we own such as Truck Stop, to concepting new ideas for a pop-up party a restaurant client wants to us execute, to spicing up a pitch deck for our sales team, to preparing a month's worth of social content for an client's big summer music festival.
