Blue Moon Digital, Inc. | Email Solutions Specialist
Marketing
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Description
Blue Moon Digital, Inc. is seeking an Email Solutions Specialist to be a part of our growing digital marketing agency. The Email Solutions Specialist will be responsible for the development, implementation and execution of email campaigns for our global client base in order to maximize ROI and support our clients’ business strategies.
This Specialist will work with the Manager of Email Solutions on a variety of email service provider platforms. The Specialist will also be responsible for coding and executing our clients’ email programs. This position requires proficiency with HTML and CSS optimized for email, Email Service Providers (Salesforce Marketing Cloud (ExactTarget), Responsys, Silverpop, MailChimp, Bronto, etc.), Excel, Photoshop, as well as strong written and verbal communication skills. In addition to email campaign creation, the Specialist may assist with email list management, defining creative templates, and email best practices.
Job Responsibilities:
* Email layout and HTML coding for client emails, to include coding in HTML, testing, and troubleshooting
* Proficient with Email Service Providers
* Email metrics reporting from ESP and Google Analytics
* Working knowledge of email strategies to effectively drive consumer engagement on the website
* Development of email campaigns, including (but not limited to) trigger-based, responsive design and re-contact email campaigns
* Proficient with SQL queries
* Continually audit existing client email creative and facilitate steps to ensure a consistent look and feel for our clients’ email programs
* Work with internal and external IT resources to ensure essential technical steps are taken for proper email program setup and integration
* Ensure all client emails comply with current CAN-SPAM and other email legislation
* Some after-hours and/or weekend support required; especially October through December
Required Skills:
* Bachelor’s degree (or equivalent work experience) in Graphic Design, Marketing, or Business Communications
* Minimum of 1-3 years of email or marketing experience
* 1-2 years’ experience in Salesforce Marketing Cloud (ExactTarget) email platform preferred
* 1+ year experience in SQL/Amp-Scripting
* Experience with Responsys or Bronto a plus
* Solid technical skills and expertise with HTML and CSS optimized for email deployment with an understanding of the difference between coding for the web and coding for email
* Strong expertise with Adobe PhotoShop, Dreamweaver, and animated gifs/flash
* Ability to handle multiple assignments with effective resolution of conflicting priorities
* An upbeat, team-oriented attitude; willing to learn and adapt to a new environment
* Strong attention to detail required
* Proficiency in Microsoft Office Suite (specifically Excel, Access and PowerPoint)
* Ability to work well under pressure and tight deadlines
* Knowledge of Email Best Practices and CAN-SPAM compliancy considerations
