Yeti Cycles | Senior Graphic Designer
Design
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Description
Position: Senior Graphic Designer
Date: February 2022
Reports to: Director of Marketing
The Senior Graphic Designer will report to the Director of Marketing and lead Yeti Cycles graphic design needs across digital, print, and product in conjunction with in-house and external partners. The ideal candidate is a designer with 5-10 years of experience working across a variety of graphic design mediums. The Senior Graphic Designer is a key collaborator with the Yeti Cycles Marketing team and is expected to lead Graphic Design based projects and inform and assist with multi-disciplinary creative work.
Essential Job Functions:
Brand Graphic Design
o Work collaboratively with internal marketing team to bring marketing plan to life in all
graphic touchpoints including digital, print, apparel, event and sports marketing
channels.
o Lead internal graphic design projects and driving results that are on brand and on brief.
o Lead maintenance and distribution of Yeti Cycles brand standards.
o Communicate, enforce and confirm Yeti brand graphic standards with internal and
external partners.
o Work closely and collaboratively with internal and external content and agency
partners to drive both consistency and evolution in the Yeti Cycles brand.
o A keen understanding and passion for design and creative trends with an ability to
creatively apply those trends to the Yeti Cycles brand with consistency.
Product Graphics
o Lead development and inspiration of bicycle frame and component color and graphics
working closely with Product management team delivery production ready work.
o Lead development and inspiration of technical apparel graphics working closely with
outside teams as well as Yeti Product Management.
o Lead development and produce casual apparel graphics.
o Build vendor ready production files that enable Yeti Cycles product teams to take
concept to production.
Product Marketing Design
o Design all launch materials for new products working closely with product and sales
teams.
o Lead and deliver annual Yeti sales collateral for bike, apparel, and components across
print and digital formats.
o Work closely with Product team to deliver product instructions and manuals.
Additional Creative Duties
o Photography Direction: Assist with photo direction including concepting, studio and
action photography for bicycle, apparel and athlete needs.
o Work closely with Yeti / Fox Factory race team manager with team graphics.
o Assist in general company graphic needs including internal signage, tradeshow, event
and race team graphics.
Job Requirements:
• Design & Creative portfolio demonstrating previous experience required for application.
• Design degree or equivalent experience demonstrating a commitment to Graphic
Design.
• 5+ years of Graphic Design experience.
• An eye for design, photography, video and how the alchemy of creative touchpoints
drives the Yeti Cycles brand.
• Experience leading conception and creation of designs that are drive brands forward
with consistency.
• High level of proficiency in Adobe Creative Suite with an expert level of proficiency
required in Adobe Illustrator, InDesign and Photoshop.
• A proven track record with being able to collaborate with Marketing and Product teams.
• Ability to juggle multiple deadlines simultaneously, while hitting deadlines with calm
and grace.
• Strong project management aptitude – Ability to keep a team on track and drive
projects to completion
• Strong communicator – ability to communicate clearly and concisely both verbally and
written.
• HTML, CMS, Email Marketing, Photography and Video experience and interest is a
bonus.
• Ability to manage and lead the organization of files and creative assets.
Work Environment:
Yeti Cycles is a ride-driven company. Everything we do revolves around making the best bikes in the world. The work environment is relaxed but high-functioning. Dogs wander the building; bikes clutter the hallways and we always have good coffee in the morning and hoppy beers in the evening. We’re located near five major trailheads and shut it down from 11:30am-1pm every day to ride. We offer competitive compensation, annual performance- based bonus, comprehensive healthcare, discounted gym membership, matching 401k, life insurance, disability insurance, paid time off, one-time bicycle frame credit and annual apparel credit.
Compensation Range:
$50,000-$75,000
Yeti Cycles is proud to be an Equal Opportunity Employer.
