Search Results for: node/the pitch

Getting the Most Out of Your Internship

by / January 31, 2012 / Giving students a jump-start to their career, college programs provide many aspiring creatives an opportunity to get some real-life experience through an ad agency internship. This is when young creatives learn fast that working in the biz is nothing like the textbook or bubble test said. It's actually much more interesting and fun. But knowing what it takes to make the leap from unpaid (or poorly paid) volunteer to a junior level employee who earns a paycheck starts by knowing what to so[Read More]

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The Rant: Copywriters – AKA Second Class Citizens.

by / June 25, 2009 /

Volume 31 In A Series By Felix

I make no apologies for the fact that I’m a writer. It’s not that I can’t do art direction, I just prefer writing. I like the strategy behind it, I like the persuasive power of words and most of my heroes are copywriters, including David Abbott and Neil French. But there is one enormous fucking downfall of being a writer…you aren’t considered all that important for certain aspects of the profession.

In my first job,[Read More]

5 Good Minutes with Rob Schuham, Co-Founder of COMMON, Action Marketing and Undercurrent

by / October 16, 2012 / Rob Schuham “grew up” professionally at storied ad agencies such as Chiat/Day in San Francisco in the 1980s and early ’90s, and worked at Ayer (New York and Chicago) right after. He’s been on the client side, too: As Marketing Director, Schuham re-positioned Schwinn’s Cycling & Fitness brand, and (true to form) launched Spinning, the enduring cardio workout — and a cultural movement unto itself. A marketer and business strategist who’s fa[Read More]

So, Only 3% of Ad Agency Creative Directors are Women. Is That The Real Problem?

by / March 8, 2013 / On Thursday, February 28th, a bunch of talented people from our industry got together to discuss the shocking fact that only 3% of the nation’s advertising creative directors are female. That was put out there with the other big, bold fact… 80% of all household purchases are determined by women. When you look at that on the surface, it’s an obvious paradox. Surely, with 80% of the purchasing power in the hands of females, we should have more females controlling the output from the adve[Read More]

The Egotist & Ad Club Denver Interview: Paul Venables of Venables Bell & Partners

by / March 18, 2014 /

Advertising historians know well the distinguished, delightful charm of San Francisco, publishing decades of chapters telling rich tales of our industry. One of the newer chapters unfolds daily at agency Venables Bell & Partners, where Founder and Executive Creative Director Paul Venables oversees a think tank of 170+ staffers and a drool-inducing client list sporting brands like Audi, Google, SKYY Vodka, Intel and Reebok — where the independent agency was inked just weeks ago as th[Read More]

What I Learned This Year 2011 #26: Meredith Vaughan

by / December 23, 2011 / This year was an interesting one for VJ. Sometimes it was absolutely great and sometimes it really, really sucked. We had some high highs, and a few low lows. It was a year that saw more change than we have ever had in our 41-year history. We were finalists in a huge national pitch, and then lost just at the very end. But, on the flip side, we were finalists in a huge national pitch. We made departmental changes, personnel changes, office changes, technology changes, philosophy changes and chang[Read More]