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To our stomach-churning surprise, Bartle, Bogle, Hegarty has opened up a contest on Crowdspring to develop a logo for their new global innovations unit, BBH Labs. Here’s what they have to say about it.
“In exploring new approaches to creative collaboration, we post this brief well aware of the debate around the Crowdspring business model within the design community. Our interest lies in finding fresh, new creative talent efficiently. It is not in our interest to undercut existing market value design fees.”
You fuckin’ serious? The very fact that you’re running a contest means you support undercutting the market value of designers. This is a greatly respected advertising agency that has just pissed in the face of every designer on the planet by offloading their logo assignment to some shite crowdsourcing site. How many great designers are out of work right now that would have gladly taken the project? How many great designers would work on the project just because it’s for BBH? $1,500 for a logo? Shit’s sorry and it’s caused us to greatly reconsider the respect we once had for this shop.