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For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back of your hand? This Ray Ban campaign is sliding to a place in which the brand will be hard-pressed to ever recover from. What began with a few cute, watchable viral videos has descended into the depths of that hole they dig under a Port-a-Potty. Bad concept. Bad casting. Bad acting. Someone rescue this account from the jaws of the beast.