What Happens in Vegas Campaign Takes on a More Thoughtful Tone


By The Denver Egotist / /

The Las Vegas Convention and Visitors Authority rolled out a series of national TV ads this week that feature diverse characters and contemporary themes — putting Vegas and their adult freedom message into a context of today’s societal and cultural discussion. The new “Only Vegas Moments” ads were produced by R&R Partners and were cut from a series of short YouTube movies about “adult freedom.” The ads are a clear departure from the whimsical “What happens here, stays here” ad campaign that usually incorporated a punchline to a scene involving travel to Las Vegas. The new themes are expected to resonate with a different audience. What do you think of the shift?


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