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If you’re in the UK, this might be worth poking your head in to see for yourself.
The store’s bright lights change six times an hour to showcase each one of the six new products and promote the message of 24 Hour Hydration. As well as featuring product the store also includes a ‘thoughts wall’ which allows visitors to record their initial thoughts after trying the new product. The store accommodates brand inductions, training, interviews and meetings, as well as the customer brand experience.
The vitaminwater identity is brought to life in the interior design of the space; bespoke tables and lighting to bespoke back lit shelves house and promote the vitaminwater range.