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This story’s been moving fast and it’s being covered well in other places, so we’ll direct you to those other places to catch up on the drama.
This very offensive ad for WWF popped up a few days ago on ad sites. The headline says, “The tsunami killed 100 times more people than 9/11 Respect it. Preserve it.” The ad was created by DDB Brazil and won a Merit Award at the OneShow this year. BOOOOOOO!
The media backlashes against the agency and The One Club across the board (just Google it) – including Keith Olbermann making the staff of DDB Brazil his worst people in the world. YEAAAAH!
A TV version of the concept surfaces. A DDB Brazil spokesperson in Sao Paulo says the ad was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don’t know who created it. BULLLSHIT!
Although earlier saying the print ad never ran, Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper. WOAAAAAHDADDDDY!
The Dog & Pony Show offers some interesting perspective on ways to stop fake ads from happening forever. GOOOOOD!