The New Pepsi Logo Looks Like an Asscrack

 

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Pepsi has redesigned their logo. According to the company, “The white band in the middle of the logo will now loosely form a series of smiles.” We think it resembles something else – a hoochie on display.

(Found in a random forum, apologies to the original author who we can’t find or credit)

Comments

  1. Chris Reinhard October 16, 2008

    Nice jeans, chola!

    Nice jeans, chola!

  2. ceh October 16, 2008

    I think they’re trying to say

    I think they’re trying to say they’re voting for Obama

  3. sgodphoto October 16, 2008

    i have to ask, what was wrong

    i have to ask, what was wrong with the original? or are they trying to be more hip and entice the “running around with your g-string hanging out your jeans” crowd? good call.

  4. Erika October 16, 2008

    I think it’s weird that they

    I think it’s weird that they would modify it into some sort of a PacMan asscrack. My question is Why? What brand agency sold that idea in as strategic? “Let’s pitch redesigning the logo to fit our new ad campaign idea.” So, when the campaign is done “smiling” (in more ways than one), Pepsi will be stuck with a lasting reminder of how they bought this logo. … And will most likely redesign it again.

    I look at what Walmart did to their logo — a puckering butthole and what Pentagram’s interns did for MillerCoors and I wonder if big brand agencies are losing their edge.

  5. Jay Weise October 16, 2008

    It looks like David Letterman

    It looks like David Letterman had something to do with it.

  6. Fred Carpenter October 16, 2008

    I think it’s genius. It’s

    I think it’s genius. It’s clearly a logo that speaks to the common man, Joe Plumber.

  7. JP October 16, 2008

    It sucks.

    It sucks.

  8. Warren October 16, 2008

    That’s got to be a joke. Any

    That’s got to be a joke. Any link to official company press releases available? That “new logo” is fugly beyond rational defensibility.

  9. The Denver Egotist October 16, 2008

    Some info here, Warren.

    Some info here, Warren.

  10. Andy Bosselman October 16, 2008

    According to this article the

    According to this article the black line creating an ass crack isn’t part of the proposed logo.

  11. The Denver Egotist October 16, 2008

    That’s the joke, Andy. Might

    That’s the joke, Andy. Might be time for a cocktail, brother.

  12. Stuart Confer

    Stuart Confer October 17, 2008

    Ahhh, damn Pepsi, you lookin’

    Ahhh, damn Pepsi, you lookin’ good girlll!

  13. angrybovine October 17, 2008

    this is a joke right? its now

    this is a joke right? its now a 4 color logo? and I imagine that it would reduce horribly. the ass crack will disappear instantly. then all that wonderful design will be for nothing.

  14. J October 17, 2008

    If you take the crack line

    If you take the crack line off, instead an ass hanging out you some tighties hanging out. Give him a wedgie!

    I wonder if overhauling their image will somehow make their product taste better.

  15. Ed October 19, 2008

    (No subject)

  16. mike October 19, 2008

    that image is ripped

    that image is ripped off.

    weak..

  17. dirtyscarab November 12, 2008

    it’s a hoax.
    see pepsi’s

    it’s a hoax.
    see pepsi’s press release:

    http://www.pepsi.com/falserumoralert.php

  18. efficientcom September 28, 2011

    To make this logo more modern
    To make this logo more modern it’s missing one thing: the tramp stamp!

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