The King Dropping His Hard-Earned Cash For You


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Burger King and their agency, Crispin Porter + Bogusky, are running a hot (not original, but hot), under-the-radar promotion in select cities right now, including Orlando and Chicago.

The scheme goes like this. Someone drops their wallet in a high-traffic pedestrian area. When an unsuspecting passerby picks it up and tries to return it to the BK agent, they respond, “Keep it. It’s on The King.” Inside, there’s a note from The King to keep the wallet, cash ranging from a $1 bill to $100 bill, a gift card to Burger King, a “driver’s license” featuring The King, and a map of Burger King restaurants in the area in which the wallet was dropped. (There are some great little detail on the license, so be sure to read closely.) The whole thing is part of BK’s reverse pickpocket campaign, we imagine. Good stuff in tough economic times from CP+B.



  1. AdRock November 20, 2008

    Sweeeeeet idea.

    Sweeeeeet idea.

  2. Andrew Hoffman November 20, 2008



  3. wigz November 20, 2008

    That is rad.

    That is rad.

  4. Brandon November 21, 2008

    Nice work. A new twist on an

    Nice work. A new twist on an old idea, and a nice tie in to broadcast. Brilliant.

  5. David Stone November 21, 2008



  6. Lauren November 23, 2008

    This is a great idea! CP + B

    This is a great idea! CP + B continues to impress this year.

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