The Gene Pool Is Extinct


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The concept behind Denver’s creative placement agency, The Gene Pool, was a great one. They didn’t represent every Tom, Dick and Harry with a Mac computer and two-year JuCo degree. Their “genes” were pre-screened, so you knew you were hiring someone you could trust (a philosophy we’ve wholeheartedly embraced with our recommended lists here at The Egotist.)

Today, sadly, we got an email that The Gene Pool will dry up and close on April 1. It made us think, why do the good ones die? Why isn’t it Aquent or one of those other sweatshops that’s going the route of the dinosaurs? We don’t have an answer, but we’re tired of the economic sludge sucking the life from our city.

Hello All Genes,

As you can imagine, the economic downturn has really hit us hard. The business that was once stable for us has withered away and new business is sparse.

After 10 years of meeting and working with such a fantastic group of professionals, I am truly sad to say that we will be closing our doors April 1. I apologize that I can’t give you this news to each of you personally. I wish you every success and hope that you all stay busy with interesting and well-paying gigs!

Personally, it’s the end of a chapter for me. I’ll be spending more time with my boys, (I build pretty cool legos) and will be figuring out the meaning of life (I’ll let you know when I do!)

It’s hard to say goodbye, so I’ll say see you around.

Holly WB


  1. Joe Blow March 9, 2009

    I happen to know that this

    I happen to know that this place turned away great designers when it was having trouble placing not-so-great designers. With a strategy like that all I can say is, good riddance.

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