The Art of The Idea: A Book by John Hunt

 

By / /

As an award-winning playwright, author, and Worldwide Creative Director of TBWA, John Hunt has witnessed again and again the power of original thinking to transform both companies and individuals.

In The Art of the Idea, Hunt addresses everyone from the global boardroom to the man on the street, bridging the gap with ease. Few can argue with Hunt’s claim that it is ideas that move the world forward, and he refreshingly articulates that anyone can play: there is no hierarchy to original thinking.

He demonstrates how to create space so ideas can breathe.

Unassuming, original, and accessible, the publication is accompanied by 20 original artworks by the internationally acclaimed South African artist Sam Nhlengethwa. The Art of the Idea grants permission to trust your instincts, endure initial ridicule, and practice thinking as a team sport.

Whatever your idea is about ideas, this book will change it.

Check the interesting, horizontally scrolling site that accompanies the book, as well as the Q&A with the author on TBWA\Europe’s MAD Blog.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

`