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Half of all pregnancies in the U.S. are unintended – and the statistics across the state of Iowa are no different. Working with the University of Iowa as a part of the Iowa Initiative to Reduce Unintended Pregnancies, Worldways Social Marketing birthed the Stork Overnight Delivery Service to help prevent unexpected bundles of joy. The campaign is comprehensive, featuring a website, television, radio, print, outdoor, guerrilla, t-shirts and live appearances from the creepy stork himself. Good thing there’s not a “Make My Day” law in Iowa like there is here. That bird would have been capped by now.