Rude Stork Shows up At Worst Possible Moments


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Half of all pregnancies in the U.S. are unintended – and the statistics across the state of Iowa are no different. Working with the University of Iowa as a part of the Iowa Initiative to Reduce Unintended Pregnancies, Worldways Social Marketing birthed the Stork Overnight Delivery Service to help prevent unexpected bundles of joy. The campaign is comprehensive, featuring a website, television, radio, print, outdoor, guerrilla, t-shirts and live appearances from the creepy stork himself. Good thing there’s not a “Make My Day” law in Iowa like there is here. That bird would have been capped by now.


  1. Steve D. November 6, 2009

    I was working on a project

    I was working on a project recently at U of I and saw that stork everywhere. They’d hired a student to dress up like a UPS delivery person and go up to people on the street saying “Excuse me, I have a delivery for you. Did you order something?” The person would inevitably say “No.” and then they’d bring over the guy in the stork costume who was holding a plastic baby all wrapped up in blankets. “Well, this says it’s for you” and they’d hand the baby to the person.

    Sounds a little lame in my description, but it was fun to watch.

  2. Howard November 6, 2009

    This wouldn’t really keep me

    This wouldn’t really keep me from “doing it”. The messaging just isn’t emotionally strong enough.

    And as for the “street team” thing Steve describes, though people are doing this kind of thing more and more, am I the only one who finds these guerilla advertising acts cheesy and charmless?

  3. ali_e November 6, 2009

    I like it. I mean, holy crap

    I like it. I mean, holy crap that’s a lot of moving pieces. Where can I get that stork costume before Halloween ’10?

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