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It’s rare we get to see stuff in this city as cool as last year’s Denver Water campaign from Sukle. It was close to our hearts and many award show judges felt the same. We knew it’d be really hard to beat that campaign this year. But they got really close. The “floating billboard” at 8th Avenue and Santa Fe kicks serious ass. When lit at night, the billboard’s “Use Only What You Need” headline appears to float in the night sky (see below). They also launched a new site featuring a snappy voice and wit. What Sukle is calling a “viral video” (see below) gave us laugh too. And the elevator decals provide smart thinking where you’re least expecting it (shot below). Congrats to the shop for developing and selling through another killer campaign. And thanks to Jenny for submitting it to us.