New Campaign for Denver Museum of Nature & Science Targets the Youngest of Audiences

 

By The Denver Egotist / / Discovery Zone is just for kids. And so are the new TV commercials. Running on stations like PBS, Disney, and Nickelodeon, the new spots for the Denver Museum of Nature & Science target a younger demographic — toddlers and preschoolers. Griffin Archer, Minneapolis partnered with Motion504 to create the series of upbeat and colorful :15 ads — each one celebrating a different area of the hands-on exhibit. The June 7 opening of the Discovery Zone is the latest feature to roll out of the museum’s $70 million new wing, which includes five stories and 126,000-square-foot of exhibit space, classrooms, labs and artifact storage. Summer fun — and plenty of germs — await.

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