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Puke. Hack. Gag. Burp. The latest in the Fort Collins logo tragedy may be the most depressing development thus far. On the remotely-visible bright side, the city has listened to residents’ explosive complaints about the previous monstrosity created by Tennessee consultancy, North Star, and reacted by sending out an RFP for firms to redesign it. Thirteen agencies responded with the winner being the shop that offered to do the work – wait for it – for free.
Not only has the city embarrassed itself by paying a Tennessee firm gobs of taxpayer cash ($76k) to mess up the initial branding, but now they’re smearing it in the face of every Fort Collins firm by telling them the value on any further work put into the mark is exactly zero. We need to have some larger balls in this industry when it comes to client-side lameness of this magnitude. Good luck to the winning firm, Linden Common Sense Marketing, in resolving this fiasco with grace.
Thanks to our friends at Shannon Marketing Communications up North for cluing is in on the story.