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Modernista!‘s new site is so smart it sickens us. In short, to tell the story about their agency, they use all the information on the web that’s ever been written about them – by the public, not themselves. As soon as you link to their site, (as we did here), the information loads in their queue and people can come read what we wrote about them. Gotta be certain the majority of press is positive before attempting something like this. Large cahones required. It must be visited to be fully appreciated.