Microsoft Spiraling

 

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We’re having a hard time wrapping our collective brains around the exact strategy behind the shotgun blast campaign(s) for Microsoft – between the work by CP+B and now this work from JWT. Are they just hoping to strike gold with one of these campaigns and one of these agencies they keep throwing into the wind? Or are they trying to numb us into submission and the belief that MS is superior.

From AgencySpy, here are two new spots from Microsoft. The first is part of a new campaign in which they use CMO’s from various large companies to tout the bennies of MS. Coca-Cola North America’s CMO Katie Bayne is featured below.

And here’s another gem they unearthed (not sure who’s responsible) for Microsoft’s Songsmith program featuring an effeminate father and his ditzy daughter. Genius.

Comments

  1. PalmerPolanski January 13, 2009

    Work It Harder. Make It

    Work It Harder. Make It Better. Do It Faster, Makes Us stronger. More than ever, hour after hour. Our work is never over.

  2. Lazy Egotist January 13, 2009

    TDE, you guys need to read

    TDE, you guys need to read AgencySpy’s writeup — ”…these business themed commercials were made by JWT. Not Crispin.”

  3. The Denver Egotist January 13, 2009

    Oversight. Sorry. Fixed.

    Oversight. Sorry. Fixed.

  4. Joshua January 13, 2009

    be a lot funnier if an acme

    be a lot funnier if an acme anvil dropped on this girls head. i’m impressed with myself. I made it a whole minute into the video before I had to stop watching to avoid puking up my breakfast.

  5. sm January 13, 2009

    What have i done to you!!! I

    What have i done to you!!! I read this blog daily and you pay me with songsmith!! I kept thinking there was going to be a twist, but only more pain was coming. I hope that song becomes your clockwork orange!

  6. The Denver Egotist January 13, 2009

    We were using it to

    We were using it to demonstrate the many, confused faces of Microsoft. Sorry if it caused any long-term damage, Sm.

  7. justsayinyo January 13, 2009

    is she making songs on a mac?

    is she making songs on a mac?

  8. Adam January 13, 2009

    My eyes are bleeding from

    My eyes are bleeding from watching that Songsmith crap.
    I do like the part where Chip gets smacked down by the bitchy Asian boss, though.

  9. Andrew January 13, 2009

    Justsayingno
    Yup, that’s a

    Justsayingno
    Yup, that’s a mac. not sure if it’s the same computer but it looks like the computer in the preview is a mac too. Nice one, microsoft.

  10. Christina January 13, 2009

    I was surprised to see a lame

    I was surprised to see a lame direct mail trick—a draft letter edited in handwriting—as insert in both the Financial Times and the WSJ yesterday. The insertion was placed against their full page ad. Wow. Cheesy. The lack of innovation reflects poorly on the brand, IMHO.

  11. The Dude January 13, 2009

    I hate when kids sing – epic

    I hate when kids sing – epic fail.

  12. GN January 13, 2009

    i particularly enjoyed the

    i particularly enjoyed the dads pitch where he talked about opening up the closet door.

  13. Curly January 29, 2009

    I blogged about Songsmith too

    I blogged about Songsmith too today, it’s horrible, but amusing.

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