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We’re having a hard time wrapping our collective brains around the exact strategy behind the shotgun blast campaign(s) for Microsoft – between the work by CP+B and now this work from JWT. Are they just hoping to strike gold with one of these campaigns and one of these agencies they keep throwing into the wind? Or are they trying to numb us into submission and the belief that MS is superior.
From AgencySpy, here are two new spots from Microsoft. The first is part of a new campaign in which they use CMO’s from various large companies to tout the bennies of MS. Coca-Cola North America’s CMO Katie Bayne is featured below.
And here’s another gem they unearthed (not sure who’s responsible) for Microsoft’s Songsmith program featuring an effeminate father and his ditzy daughter. Genius.