By The Denver Egotist / / Ex-CPBer Kent Carmichael, along with pals Whit Hiler and Griffin VanMeter — who we last saw attempting to crowd-fund a Super Bowl commercial for the great commonwealth of Kentucky — are back with a new Kentucky for Kentucky project. They’ve been tasked to develop a viable brand and tagline for the great Commonwealth of Kentucky. Their goals are simple: increase tourism, attract new business, foster pride, diminish stereotypes, unify the commonwealth and distinguish Kentucky from any other place on the planet. They decided to talk to some of the coolest most admired, most kick ass Kentuckians (and a couple of non-Kentuckians). They even got a few celebrities in the mix. They asked them: how would you best describe Kentucky in a few words? From there a tagline was born. “Unbridled Spirit” is out and “Kentucky Kicks Ass” is in.
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