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Check out this sly campaign developed by Karsh\Hagan to try and grab up the Pearl Izumi account when, we suppose, CP+B let go of the Boulder-based shoe brand they’d been working on in exchange for Nike. (See Crispin’s work here as a reminder.) Apparently, the posters were mailed to the client’s offices and the site backed up the messaging.
We love when shops do this kind of thing and we’d love to see more of it out there. It shows hunger, confidence and cut-throat competitiveness. The effort won Bronze at the ADCD show in the Guerrilla / Non-traditional Media / Campaign category. How’s it hit you?