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In May, the Crispin Porter + Bogusky interns were auctioned off on ebay for $18,000 to Brammo electric motorcycle company – in exchange for their creative services. Soon after, Brammo told the interns they need not keep their efforts secret while working on the brand. “Our intention [with the statement] was they could show us their work early-on, unedited,” said Brammo CEO Craig Bramscher. “What they ended up doing was showing it to everyone.”
Instead of being transparent in working with the client, the interns began a transparency with the world – posting early creative comps of logos they were working on to personal blogs and discussion sites that hadn’t been approved, or even seen, by Brammo execs. “It was a leak. We talked about having some level of transparency within the organization, but I think the principals at Crispin Porter + Bogusky were surprised we’d seen most of their presentation before they presented it to us,” Bramscher said.
On the bright side, Bramscher believes the “leaks” ended up bringing extra attention to Brammo. On the not-so-bright side, Brammo apparently didn’t like the logo work they’d seen. CP+B is now crowdsourcing the logo job on crowdSPRING. Think you can design better than a CP+B intern? The pay is shit for the project (and you won’t be paid for your work if you don’t win). But feel free to jump on in.
P.S. Previously, we’ve voiced our opinion on crowdsourcing here at The Egotist. Last night, before this post went live, a CD at CP+B emailed us asking for your opinion on the matter. Tell him, would ya (paying particular attention to the fact that the best agencies in the world are now experimenting with getting their own client work done this way)?