iso3D: Nuit Blanche


By The Denver Egotist / / As part of this past Saturday’s fifth annual Nuit Blanche, a sunset to sunrise celebration of contemporary art held in Toronto, Grey Canada and The Media Merchants hosted an all-night projected installation at Toronto’s Union Station sponsored by Sensodyne iso-active tooth paste. The project, called “iso3D”, showcased the product’s foaming action and is to date the largest branded, 3-D projection mapping display in Canada. Grey Canada and The Media Merchants worked with Tantrum to create the imagery and music and sound design company Silent Joe, who wrote the accompanying score that could be heard on any mobile phone device.

Iso3D – Nuit Blanche Projection Mapping from The Media Merchants on Vimeo.


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