IKEA: “Make Room for Nature”


By The Denver Egotist / /

IKEA and DDB Brussels have launched a new spot centered on the theme “Bring your living room to life.” With this new work, IKEA brings nature inside… and in this case, quite literally, as the living room becomes a playground for a flock of sheep.

With this spot, IKEA wants to emphasize the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into their living room. 


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