By The Denver Egotist / / The holiday season is upon us. But in true Arta fashion, the holiday of choice is Dia de los Meurtos — the traditional Mexican holiday that celebrates life by honoring those who have departed with lively celebrations. Minneapolis-based Griffin Archer’s campaign features the most familiar symbol of Dia de los Muertos — the calacas and calaveras. These skeletons and skulls have influenced face painting and fancy costumes that can be seen everywhere during Day of the Dead festivities. The new campaign rolled out in dozens of high-profile outdoor boards, in-store promotions, face painting tutorials and a holiday card.
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