By The Denver Egotist / / Stock Logos put together this interesting list. Some we’d heard about, some are downright jaw-dropping. Coke clearly won this battle. Pepsi logo price tag: $1,000,000 The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted. Coca-Cola logo price tag: $0 The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
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