Direct Mail FAIL

 

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Look, we know good direct mail is hard to do. We also know that this particular piece of direct mail was done for charity, and bashing a charity isn’t usually something we’d do. But COME ON.

If your envelope line reads “A Nickel Could Save A Child’s Life!” and you not only enclose the aforementioned nickel, but spend a few more of them popping it in the post, you’ve just fucked yourselves and the importance of the message.

We’re not sure who did this, but the agency behind it needs to pony up some dough to UNICEF for ever convincing them to put this out there. Oh, and maybe someone should have a talk with the account manager on the project.

  1. Hank August 28, 2009

    Client supplied idea. No doubt. Others were probably presented, but with the budget so low it was easy to give into the clients bad idea. Seen it a million times. Sad because it’s really the agency that loses. If I had a nickel for every client supplied idea…. (sorry, couldn’t resist)

  2. Chris Maley August 28, 2009

    Aw c’mon. This piece has a giant arrow pointing to the nickel. The word nickel is extra-bolded. And to give it more oomph, they ended the headline with an exclamation point, which makes it naturally more exciting. They should have really swung for the fence and added three or five more exclamation points to really dial it up.

  3. Miss D. Point August 28, 2009

    Yeah, they meant for you to simply place the nickel they sent you in an envelope and mail it back to them. Yep, that’s it alright.

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