By The Denver Egotist / / LRXD has partnered with Clayton Warwick, cofounder of The Music Ninja, and ONEHOPE Foundation to launch a new web-based platform that’s a mash-up of Spotify, Omaze and Kickstarter. Cadence & Cause, which launched last week, is a new music platform that’s designed to create revenue for charities by connecting musicians and their fans to causes. Nearly a dozen artists were signed up for the platform’s launch, including The Chainsmokers, who released the international hit “#Selfie.” On the site, music fans can check out both established and emerging artists of all musical genres. Participating artists donate a tune, merchandise and/or personal experiences to connect with fans who visit their campaign page — which features a biography, news and music, along with information about their cause. “Musicians have always believed they can change the world. With Cadence & Cause, we’re finally giving them a tangible way to see the positive effect their music is making. Fans will love it too, gaining access to exclusive music and experiences, a deeper connection with the artists they love and, of course, the opportunity to better the world — all by doing what they’re already doing: buying and listening to great music. Everyone wins,” said John Gilbert, chief digital officer at LRXD. LRXD built the concept and online platform from the ground up with Warwick. Cadence & Cause operates on a give-get model: Through the site, fans and artists get to connect and experience the music they love while giving back. Charities get exposure to their causes and financial return through a unique new platform. Alongside ONEHOPE Foundation, Cadence & Cause will evaluate registered 501(c)(3) organizations on rigorous criteria that include dollar-to-impact ratio, code of ethics, years in operation and approval rating. New York–based producer/DJ duo Andrew Taggart and Alex Pall, aka The Chainsmokers, are donating two pairs of signed headphones to benefit childhood education. “Both Drew and I went to school, and, although we may not be math teachers or historians, our experiences taught us a lot about who we are and what we want out of life,” Pall said. In addition to The Chainsmokers, the below list of artists are participating in the launch: — The 1975: donating a signed 8.5-by-11 photo card and first-press vinyl of their debut LP, “1975”; will be providing clean drinking water. — Ken Loi and Lara Etzen: donating an unreleased song and a one-hour Skype studio session; will be providing homeless children with care packages. — NOOSA: donating an unreleased song, a package containing a signed vinyl and handwritten lyric sheet and an item that will allow a fan to ask NOOSA to cover their favorite song; will be benefiting childhood education. — Le Noire: donating their new song and providing 30 official tank tops; will be preventing human trafficking. — Heart & Soul Radio: donating an unreleased song, three signed shirts and a dinner with the band at Casa Bonita that will be filmed and made into a webisode; will be providing clean drinking water. — TYR: donating an unreleased song; will be providing clean drinking water. — Anteros: donating a song; will be benefiting childhood education. — VINNIE: donating an unreleased song and two limited-edition shirts; will be benefiting childhood education. — Mimic: donating an unreleased song; will be providing clean drinking water. — Bobby Nourmand: donating a remix of an exclusive song; will be helping shelter animals get adopted. — TNERTLE: donating an unreleased song and TNERTLE official tees; will be providing clean drinking water. — Johnny Astro: donating an unreleased song; will be providing homeless children with care packages.
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