Denver’s Cactus Launches Colorado Crisis Services Campaign


By The Denver Egotist / / Cactus has just completed the identity development for the Colorado Crisis Services and a new brand campaign is set to launch this December. Cactus has worked with the Colorado Department of Human Services and the Office of Behavioral Health since May 2014 to develop the Colorado Crisis Services identity — including naming, logo and website, as well as launching the very first brand campaign. “We want this campaign to create a bond of trust with Coloradans,” says Cactus VP and Creative Director, Brian Watson. “Our creative approach focuses on establishing an emotional connection with the viewer. The term ‘crisis’ is unique for each individual,” continues Watson. “The moments of crisis and the circumstances that define them look different for everyone, but the universal, human feelings we experience in our moments of crisis are the same.” Colorado Gov. John Hickenlooper announced the “Strengthening Colorado’s Mental Health System: A Plan to Safeguard All Coloradans” initiative in December 2012, as a plan to increase mental health services statewide to keep all Coloradans safe by having more infrastructure in place to avert issues before they turn into a full-blown crisis.

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