By The Denver Egotist / / The city of Colorado Springs, after forming a mayor initiated “brand task force,” spent $111,000 to develop a new logo and slogan for the city. This is what the group out of Castle Rock, called Stone Mantel, came up with. Horrible design, horrible writing and generic to the bone. A quick search of tourism slogans finds at least 7 other cities with the tag “Live it up.” Apparently, this is what happens when someone in government “knows a guy” who can develop a “brand.” There’s gotta be a more skilled group down there that could have done this thing some justice. Instead, the city is left with one of the most hideous identities we’ve seen in quite a while. Damn you, government.
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