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Filmmakers, photographers and artists made their own short clip (from 2 to 20 seconds) or photograph on the theme of “Midnight Madness” – the name of The Chemical Brothers’ new single. The work was uploaded via the Chemical Brothers’ website to Google Earth and tagged with its exact global location. A selection of the best work was chosen and featured in this new concept music video for The Chemical Brothers, executed through the Google Earth application. Fantastic idea.