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CNET News is reporting that CBS will be the first company ever to use a video ad in print this fall in Entertainment Weekly. The network will be advertising its Monday prime-time lineup, in partnership with PepsiCo, which will be promoting Pepsi Max. The technology for the battery-powered ads was manufactured by a Los Angeles-based company called Americhip. Too bad the creative looks like the typical garbage the networks run. Kind of a wasted opportunity.
Details about the technology:
• Each ad can handle about 40 minutes of video.
• The screen, which is 2.7 millimeters thick, has a 320×240 resolution.
• The battery lasts for about 65 to 70 minutes, and can be recharged, with a mini USB cord via a jack on the back of it.
• The screen, which uses thin film transistor liquid crystal display (TFT LCD) technology, is enforced by protective polycarbonate.