Can You Breathe in There, Kid?

 

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Here’s an incredible street campaign out of Melbourne for the Australian Childhood Foundation. The child-sized mannequins were placed in high pedestrian traffic areas then covered with a poster featuring messaging.

Eventually, the mannequins are removed to reveal they payoff line, “Thank you for seeing me.” Advertising Agency: JWT Melbourne.

Via Osocio

Comments

  1. Brent Weaver April 25, 2009

    Did the company remove the

    Did the company remove the mannequin or did they just figure it would happen naturally with drunk folks passing by at night?

  2. James Gardiner April 26, 2009

    This is how advertising and

    This is how advertising and design should keep incorporating itself into our daily lives.

    It communicates a strong message visually!!!

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