Boulder Digital Works Launches Zombies vs. Hippies


By The Denver Egotist / / Boulder Digital Works, with the support of digital creative agency Exopolis, is launching Zombies vs. Hippies – an innovative new scavenger hunt designed to get CU students to engage with Microsoft Tag technology on their smart phones. The initiative blends campus culture with a physical and virtual game, serving as an interactive way for students to socialize with friends, meet like-minded peers and navigate the CU campus. Designed for CU, posters with images of dread-headed hippies and bloody zombies – featuring captivating slogans such as “Eat Hippie: Quench your Thirst” and “Legalize Granola: Rescue Boulder, Hippies!” – will be placed throughout the Boulder campus and at select off-campus restaurant and retail locations. The posters will push students to visit on their phones, where they’ll learn the rules of the game, download the Microsoft Tag Reader, register and start playing. ‘ Participating students are assigned to teams and directed to complete missions, visit merchants and go to battle with other players, by scanning tags found on Zombies vs. Hippies posters. Students can recruit friends through email and Facebook, where they can also join the Zombies vs. Hippies Facebook fan page. Points are awarded for every mission completed, merchant visited and battle won, for the chance to win prizes. The campaign is meant to explore the potential of mobile technology to create interactive and entertaining experiences. The outcomes of Zombies vs. Hippies will shed light on the ways college-aged kids use their mobile devices beyond traditional information and communication tools, as well as the implications for advertising, marketing and social media. The students will also experiment with iterations of the game in real-time as they learn about the participants. Creative Credits: BDW Students: Josh Kadis, Project Lead/Technical Director Chris Znerold, Creative Director/Game Mechanics Jon Swihart, Director of Copy and Narrative Brian Fouhy, Marketing Director/Street Team Lead George Tong, Graphic Designer Jesse Weaver, Metrics Anaysis Brad Dechter, Graphic Designer/Street Team Michael Newell, Developer Patrick Anders, Strategist/Street Team Pedro Sorrentino, Strategist/Street Team Rena Dusenbury, Strategist/Project Manager Sean Baxter, Strategist/Street Team Charlotte Myerberg, Strategist Lauren Parker, Strategist Maxwell Miner, Strategist Additional BDW Street Team Volunteers: Meghan Newton Denise Horton Fletcher Smalzel Jenifer Murray BDW Faculty: David Slayden Gina Schmidt Jenna Conlin Nick Todd Caitlin Boyd Jill Catherine Vanmatre Exopolis: Matt Hovis, Chief Creative Officer Peter Yesawich, Director of Interactive Greg Stewart, Developer Lindsay Wilson, Account Manager Aurora Reyes, Senior Producer Roka Music, Head of Production


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