Big Papa’s Starts Denver’s Best BBQ Battle

 

By The Denver Egotist / / Local barbecue restaurant, Big Papa’s BBQ, started a war in town last week that caught our attention. They’re out to prove they have the best barbecue in Denver – launching a four-part campaign “to bring the food to the people and the people to the food.” The hub of the campaign takes place as both events and online on Facebook. You can check out the details on the stuff outlined below here. Agency: LeeReedy / Xylem Digital. 1 – Big Papa Pop Up – We’re stuffing our $25,000 smoker full of baby back ribs and giving them away for free every time we pop up in Denver. Want to know where we’ll be? 2 – Baby Back Throwdown – We’re putting our money where our mouth is by giving away our baby back ribs for free to anyone who wants to put us to the best BBQ test. 3 – Super Secret Supper Society – For the connoisseur of barbecue and beer, it’ll be the ultimate evening of decadence. Get on the list. We send the super secret details on December 1st. 4 – Win Big Papa – The big prize is Big Papa at your house with his $25,000 smoker and enough food to feed an army of friends. (Plus, some BBQ Q&A with the Big man himself).

Comments

  1. D-Hause November 23, 2010

    If it ain’t Moe’s…its not
    If it ain’t Moe’s…its not the best.

  2. Saucy little thing November 23, 2010

    The Bob at Yazoo’s is The
    The Bob at Yazoo’s is The Bomb.

  3. eric kiker November 23, 2010

    Nice Egotist, except which
    Nice Egotist, except which local agency is doing this interesting work?

  4. eric kiker November 23, 2010

    LeeReedy/Xylem Digital is
    LeeReedy/Xylem Digital is doing this work. Entrepreneur Magazine is covering our experiment to build Big Papa’s business using social media.

    We’ve held two pop-up events so far promoted via social and BP’s Twitter followers have tripled. But the real measure of the experiment will be sales.

  5. adorf November 24, 2010

    Did you just answer your own
    Did you just answer your own question e.kiker? Odd…

  6. brian_murphy November 24, 2010

    Ooops Eric. That looks like
    Ooops Eric. That looks like a bit of a softball.

  7. eric kiker November 24, 2010

    You’re right. When I send the
    You’re right. When I send the work over I thought they’d tell you guys who was doing to work, but apparently they forgot.

  8. The Denver Egotist November 24, 2010

    Dude, we got this stuff from
    Dude, we got this stuff from the client directly a few days ago. Hence, no agency mention. Credits added now.

  9. eric kiker November 24, 2010

    Well, I guess you’re forgiven
    Well, I guess you’re forgiven then, Egotist people.

  10. True November 24, 2010

    Right, Eric, go ahead and act
    Right, Eric, go ahead and act like you don’t know who the Egotist people are.

  11. eric kiker November 24, 2010

    Doesn’t really matter, does
    Doesn’t really matter, does it True? We’re all here to support the community and cheer it on.

  12. med/moy November 24, 2010

    Hey Eric, since you’re so
    Hey Eric, since you’re so comfortable tooting your own horn (and who isn’t in this business) can you help us understand the idea behind the campaign? Maybe what the goals are, the key metrics, why start in November and where the idea originated? Was this something Lee Reedy came up with in direct response to client needs or was the concept brought in via the client themselves? Always fun to hear the real story behind stuff like this.

    Oh yeah, nice creative by Wedum.

  13. eric kiker November 24, 2010

    When you start out as a
    When you start out as a freelancer, you learn about self-promotion—fast.

    Thanks for the question: Most of the answers are in this article, which broke on Westword’s blog today: http://goo.gl/xEeCt

  14. Professor J. November 27, 2010

    Looks like a serious ripoff
    Looks like a serious ripoff of Jordan Sher’s site. Jordan, call your lawyer!

  15. professor k November 28, 2010

    really? this is good work?
    really? this is good work? omg
    i need to move back to nebraska

  16. Professor PK December 1, 2010

    dumb
    dumb

Leave a Reply

Your email address will not be published. Required fields are marked *

`