Axe: Women’s Run

 

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Axe showed up at a running event for women only, had a guy in an Axe t-shirt spray himself with Axe body spray, then take off running just before the gun went off with the ladies chasing him. Guerrilla marketing at its finest.

(Via Guerrilla Communication)

Comments

  1. michael m December 17, 2008

    cheap. smart. perfection.

    cheap. smart. perfection.

  2. randall December 19, 2008

    clever shit.

    clever shit.

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